After the previous singles "On The Floor" and the Lil Wayne assisted "I'm Into You" J-Lo has taken it upon herself to release one of the few remaining 'good' tracks on her latest studio album "LOVE?", this track being the club-ready GaGa Penned belter called "Hypnotico" and without a doubt one of the albums few highlights (its very... dry in that sense). Originally written and produced for a as of now dropped artist called Tami Chynn (youtube her, she has some decent songs) the song "Hypnotico" has now found its way into the hands of Miss. Lopez and it goes without saying that when it comes to a third single, theres no better option than the ever fantastic 'Hypnotico' (even if it should have been the second single over the 'Whats My Name' esk "I'm Into You")
The track itself is nothing out of the ordinary and some might even say its as generic as they come. While this may be true, there is no denying this is a better effort than her previous single "I'm Into You" and one of her better singles in recent years (although not better than "On The Floor"). Following a dirty sounding bass line and a very rhythmic-like verse structure, the song is helped by J-Los sweet (but not particularly strong) vocals that add a sense of mystery to the song that eventually leads up to the chorus where J-Lo 'belts'(?) out the RedOne Re-Done chorus that contains more charm and a better 'listenable' quality than a lot of RedOnes post-GaGa offerings. The chorus itself is catchy but as is the case with most J-Lo songs the production is the shining point on this song and the majority of the praise should be going towards the songs producer RedOne rather than Miss.Lopez, even if she does her best to successfully lift the song out of 'generic' territory. The GaGa written RedOne ditty is as catchy and carefree as any song written/produced by the pair can be, with the verse and chorus proving as equally hypnotic (insert laugh here) as can be. But the undisputed highlight is the easiest, most basic, instantly catchy hook that immediately draws the listener in and guarantees this WILL be one of THE songs of the summer: The 'Hypnotic-Notic-O Hypnotic-Notic-O' hook that runs throughout the entire song. By no means a 'iconic' pop hook or song, but nonetheless. A Pu$$y Poppin' anthem and surefire summer hit, no matter how forgettable the song may be.
Best Bit: It goes without saying that the 'Hypnotic-Notic-O' hook is the best part of the song.
Shit Bit: The Hook is only repeated twice at the end of the chorus/song, when it should be 4 times.
RATING: 4 out of 5
Listen to the song below, out on iTunes now. Buy closer to the time when the single 'peaks' as opposed to before the campain has even begun. KThxBai.
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